One for all to all for me

Pre-Cloud the world assumed people in general are the same, you had one news paper, one News channel and people ran the same trail for years. Today everything from your news to your coffee is personalized. You determine how much milk you want in your coffee and the temperature if you may. You chose your morning news from a collection of topics on YouTube channels and custom build your morning paper using your faithful e-reader. Everyone does not want to be like the other and believe they are different. This mindset change is pretty dramatic and revolutionizes the way we service customers. From a world where everything was commoditized and mass produced, we are in a world where everything is personalized, custom built and yet mass produced.